Whole Foods launches Wellness Clubs
Whole Foods has launching a new concept, which is piloting at five locations across the USA: the Wellness Clubs.
John Mackey, the Co-CEO and Founder of Whole Foods, has declared that a plant-based diet is the way that
people will become healthier, and Whole Foods has developed initiatives around this philosophy. Examples include the
Health Starts Here program, which ranks certain foods based on a nutrient-density index (ANDI
scores), and the endorsement/promotion of the Forks over Knives documentary, Engine 2 Diet and The China Study.
Whole Foods is putting its financial and
operating resources behind the Wellness Clubs so that consumers can get the adequate attention, support and
education they need to make meaningful and long-lasting improvements to their health. For a monthly
membership of US$ 45, people will have access to unlimited classes, including cooking, nutritional, and practical
technique classes that support a healthier lifestyle, cooking demos and community events, and supper
club dinners and brunches. Furthermore, a 10 % discount will be offered on over 5,000 products in the store where the
Wellness Club is located.
Slovíčka:
CEO - Chief Executive Officer - výkonný ředitel
declare - prohlásit, vyhlásit
rank - řadit, dávat do žebříčku
resources - zdroje
attention - pozornost, péče
meaningful - smysluplný, užitečný
cooking demos - ukázky vaření
Pondělí, 16. leden 2012
